The Neo Geo Gamesconsole was officially launched on 31 January 1990 in Osaka, Japan. When customer response indicated that some gamers were willing to buy a US$650 console, SNK expanded sales and marketing into the home console market. Initially, the home system was only available for rent to commercial establishments, such as hotel chains, bars and restaurants, and other venues. The hardware was in part designed by Alpha Denshi (later ADK). The hardware features comparatively colorful 2D graphics. The Advanced Entertainment System (AES), originally known just as the Neo Geo, is the first video game console in the family. It comes in many different cabinets but basically consists of an add on board that can be linked to a standard JAMMA system. The MVS offers arcade operators the ability to put up to six different arcade games into a single cabinet, a key economic consideration for operators with limited floor space. SNKвЂ™s first two products using the Neo Geo name are an arcade system called the Neo Geo Multi Video System (MVS) and a companion console called the Advanced Entertainment System (AES), both released in 1990. вЂњIt is with gratitude towards the fans who have supported SNKвЂ™s titles, including The King of Fighters, Fatal Fury, Samurai Shodown, and Metal Slug, that we introduce a new game machine that compiles the popular titles of Neo Geo! Please look forward to it The Future Is Now!вЂќ вЂњThis year, SNK celebrates 40th anniversary,вЂќ the company said in a tweet. SNK will debut new hardware that features a collection of popular Neo Geo titles as part of its 40th-anniversary celebration, the company announced. The Neo Geo Pocket Color also has been given praise for multiple innovations, and a very substantial library, despite its short life. As of March 1997, the Neo Geo had sold 980,000 units worldwide. In December 2012, SNK Playmore released a handheld console based on the original AES, the Neo Geo X. The system spawned several long-running and critically acclaimed series, mostly 2D fighters, including Fatal Fury, Art of Fighting, Samurai Shodown and The King of Fighters, as well as popular games in other genres such as the Metal Slug and Baseball Stars series. Regardless of the failure of later Neo Geo hardware, games for the original MVS and AES have been well received. Soon after their release, SNK encountered various legal and financial issues вЂ“ however, the original Neo Geo MVS and AES continued getting new games under new ownership until officially being discontinued in 2004, ending the brand. SNK later extended the brand by releasing two handheld consoles, the Neo Geo Pocket, and later Neo Geo Pocket Color, which briefly competed with NintendoвЂ™s Game Boy. A planned home console based on the hardware was never released. The system did not fare well and only a few games were released for it. In an attempt to compete with increasingly popular 3D games, SNK released the Hyper Neo Geo 64 arcade system in 1997 as the successor to its aging MVS. The console was met with limited success, due in part to its slow CD-ROM drive. Years later, SNK released the Neo Geo CD, a more cost-effective console with games released on compact discs. However, the MVS arcade became very successful in stores in Japan and North America. However, the high price point for both the AES console and its games prevented it from directly competing with its contemporaries, the Sega Genesis, Super NES, and TurboGrafx-16. Both the arcade system and console were powerful for the time and the AES allows for perfect compatibility of games released for the MVS. On the market from 1990 to 2004, the brand originated with the release of an arcade system, the Neo Geo MVS and its home console counterpart, the Neo Geo AES. Neo Geo Game is a family of video game hardware developed by SNK.

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